Dashboard Marketing Info Session: Today’s #MarketingMadness – the Do’s & Don’ts

Finding, engaging and offering ‘the right’ customer a reason to chose is or should be every business’s challenge. Company’s that build it and expect them to come will not survive. They need to dig deep and understand ‘human’ needs, be honest and unique in their positioning and promise, and ensure ongoing value that brings people back.

With significant shifts in human behaviour, technical innovations, customer demands, and the purchase process, this new age of audience engagement is forcing company’s to be more effective with their marketing efforts. Being good doesn’t work anymore. Being better through creative, focused, and relevant marketing activity delivers success. Without understanding, you under deliver. Without clarity there’s confusion. Without focus you fail.

This session will offer attendees an honest and frank conversations around marketing dos and don’ts. It’s an important component for every business, so be sure to attend. Be sure to bring your questions, issues and objections.

About the presenter:

Sean Williams, Co-Founder & Brand Strategist, Dashboard Marketing

With over 22 years of marketing experience in Canada, the US, the Middle East and Australia, Sean has a unique view of human behaviour, marketing trends, and brand engagement. He has worked with some of Canada’s top brands including MolsonCoors, Nikon, Kraft, CIBC, Dare and Toyota.

During the last 10 years, Sean developed brands and marketing strategies through his marketing collaborative, Sean Williams Marketing Group. During this time, Sean developed brand and marketing strategies for organizations in retail, higher education, automotive, IT, tourism, startups, and more. Clients such as Tirecraft Canada, Shaw Brick, StFX University, MagicLamp Software, GOALLINE and Kinduct have utilized Sean’s Marketing Management Service as a way to manage and/or build their marketing department, build and market their brands, get through a busy business period, or to have a dedicated resource to develop particular strategies or initiatives.

Sean is also an active speaker on the topic of branding and strategic marketing. He has presented at conferences and post-secondary institutions across the country. Sean is extremely passionate about branding and storytelling. Get in touch with Sean via email to chat about your branding needs or business objectives.

This session will offer attendees honest and frank conversations around marketing dos and don’ts. It’s an important component for every business, so be sure to attend. Be sure to bring your questions, issues and objections.

REGISTER HERE.