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Business Women’s Summer Summit
August 1, 2018 @ 1:00 pm - 4:00 pm
Prepare to be inspired.
Join us at Startup Zone on August 1st for an afternoon of story-telling, networking, and acquiring the knowledge and skills you need to excel in entrepreneurship. Our lineup of ambitious, successful & savvy female entrepreneurs will be sharing stories of the obstacles and opportunities they’ve faced along the way.
Startup Zone, in partnership with the PEI Business Women’s Association, is proud to open this limited seating event to the public at no charge.
AGENDA
1:00 Registration & Networking
1:30 Marketing Storytelling: Carving your Niche in a Competitive Industry
Moderator: Ashley Green of Local Legends
Panellists:
- Heather MacAulay – Volume 18
- Heather MacLean – Revolution Media
- Elena Herweyer – Art Fresh
2:15 Mini-Chats: Women in Tech
Host: Amber Mac
Mini-chat guests:
- Chelsey Lake – Lake Design, Nutracelle, Volume 18
- Amber Jadis – STEAM PEI
- Crystal Trevors – ViTRAK Systems Inc.
- Kathleen Cassidy – Queen Bee Games
3:15 Keynote & Q&A: Personal Branding with Amber Mac: Top Tips & Tools to Grow Your Business
Keynote speaker, Amber Mac will share her top 10 tips and tools to build your brand online. Whether you’re a solopreneur, managing a small team, or running a big business, these strategies and tactics will help you leverage the latest technology in an affordable and manageable way. Amber will share how to use everything from animated tech to audio podcasts to establish yourself as a thought leader and reach targeted audiences online.
ABOUT AMBER
Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.
Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, with her brother, she started her own digital agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins. Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations.
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). In 2016, she co-wrote an Internet safety book called Outsmarting Your Kids Online (with security expert Michael Bazzell). She is a regular business host and expert for Fast Company, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio. She was recently hired to serve as an entrepreneur advisor on a new reality pilot called Dream Funded: Let the Crowd Decide, created by Mark Burnett.