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Discover Digital Marketing

December 13, 2019 @ 11:00 am - 5:00 pm

Discover Digital Marketing is a day-long learning and networking event at the Startup Zone for entrepreneurs, business professionals, students, and more!

Whether you are a beginner in the marketing world and want to learn the basics of digital marketing from social media to branding to web design, or you already work in a professional position in the field but want an opportunity to network with like-minded individuals from across the province, this is the event for you. With a diverse audience from business owners to students, this is a great opportunity to network and establish or grow your presence online.


The schedule for Discover Digital Marketing is as follows:

10:45am – 11:00am: Registration

11:00am – 12:30pm: “Social Media 101” Panel moderated by Rachel Adams, Marketing & Events Coordinator at Startup Zone. The panelists for the morning are as follows:

  • Ashley Green: Founder of Ashley Green Design, Local Legends Apparel, and Girl Bosses of PEI
  • Cassandra Mackay: Founder of Inspire Social Studios
  • Madelyn Deveau: Content Marketing Manager at iWave
  • Michelle MacNeil: Social Media Officer at Holland College

12:30pm – 1:00pm: Lunch

1:00pm – 2:00pm: Branding Workshop with Stephanie Perreault-Bittnerfounder of Summer Street Creative. This workshop will outline what “having a brand” really means, and teach you how to turn customers into fans! You’ll discover how to build your story, create your identity, and everything in between.

2:00pm – 2:45pm: Web Design Workshop with Chelsey Lakefounder of Lake Design. In this workshop, Chelsey will explain how web design can actually make or break your conversion rates. Your website’s visual design – both how it looks and how it feels – can make all the difference when it comes to your sales. She will be teaching us how to design a website that will help us make sales in the future!

2:45pm – 3:00pm: Break

3:00pm – 4:00pm: Keynote Presentation by Heather MacAulayChief Movement Officer at Volume 18. A mover and shaker by nature, and an avid runner by choice, Heather understands the importance of truly knowing our clientele and ensures our team is ready to run with ideas and cross the finish line with our creative campaigns, research and workshops. Heather is an energetic and community-minded force to be reckoned with. She is a dynamic leader and presenter skilled in large-scale event organization, marketing and communications. She understands with an experienced breadth and depth the importance of knowing our community and our clientele and works tirelessly to ensure we understand our prospective clients and their needs. We are very fortunate to have Heater giving her insights on digital marketing in PEI as our keynote speaker for the day!

4:00pm – 5:00pm: Networking & Snacks


You won’t want to miss one of Startup Zone’s biggest events of 2019. Register now!


December 13, 2019
11:00 am - 5:00 pm


Startup Zone
31 Queen Street


Startup Zone
31 Queen Street
Charlottetown, Prince Edward Island C1A 7K7 Canada
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