OWNING YOUR BRAND
Learn some tips on how to protect the brand you are establishing.
Whether you are a startup, in product development with an IP, an established business, or going through a Trademarking process, managing and protecting your brand is an integral step in ‘Owning Your Brand’.
Discussion points will include:
– Knowing when to draw the line with flattery VS someone appropriating your brand.
– Managing and protecting your brand online and offline.
– How do Trademarks help with ownership of a brand.
– Tips for what you can do even as a small company.