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Marketing Webinar #5: Customer Discovery for Acquisition & Retention
May 20, 2020 @ 12:00 pm - 1:00 pm
During this difficult time for small businesses, it is more important than ever to put marketing on the forefront. It is also important to understand how the changing digital landscape in our world right now will affect how we market our businesses, and what type of content we should be promoting while the world is in crisis-mode. The host of our fifth Marketing Webinar will be Sean Williams, a Branding & Marketing Specialist at Startup Zone, and Co-Founder of Dashboard Marketing.
Customer Discovery is an important first step in finding your target audience, and choosing how you will market to them. This workshop and Q&A session with Sean will focus on strategies behind customer discovery, it’s importance for marketing and sales, and how you can use it to increase both customer acquisition and retention.
Sean is the Co-Founder of Dashboard Marketing where he works as an independent marketing consultant and growth advisor, offering a wealth of B2C, D2C and B2B experience to organizations at every stage. He has 20+ years of experience, with areas of expertise include brand development, strategic marketing, digital engagement, social media, web development, advertising, public relations, and market research. In the first half of his career, he spent time in sales and marketing roles with MolsonCoors and Nikon, and well as advertising agencies managing communications for brands such as Dare Foods, CIBC, Kraft, Canon and Toyota. Sean is also an active speaker on the topic of branding and strategic marketing. He has presented at national conferences and post-secondary institutions across the country, and holds a Bachelor of Applied Arts (Image Arts) from Ryerson University.