Part 3: Making Money with Facebook Ads with Chelsey Lake

Chelsey Lake is a digital marketing strategist and designer & developer. Holding a degree in Science, she has married the analytical aspects of her education with the creative freedom of design to produce effective, high-converting funnels for her clients and her own business. Chelsey has worked with over 30 entrepreneurs and their businesses to successfully improve their revenue.

Event Description:

DO YOU WANT TO MAKE MONEY WITH FACEBOOK ADS?

Actual money doubled, tripled, quadrupled from the money you’ve spent on your ads.

Paid traffic is my favourite way to scale a business – probably because I’ve found it’s the fastest way to scale your business globally.

But where do we start? How do we decide what audience to target? How much to spend – how to scale your spend? etc.

What is the difference between boosting a post and an actual paid traffic funnel? Why do I need a paid traffic funnel? Can I just run an ad and make 400x return (naw).

I am going to spend an hour for three consecutive Wednesdays this November at 4 pm explaining how to go from a Facebook ad to a sale – with three very specific examples (with all the numbers explained) of exactly how it was done.

Basically, I want to give you the tools to know where to start and why it’s much more than just an ad – so that when you start to run traffic yourself or create a campaign, you know exactly where to start or the information to look for.

The first-hour session will be an intro to ads, audiences, campaigns, the numbers, etc. to define it all before we dive into all the examples in the next two sessions.

Let me know if there is anything you’d like to learn specifically but I’ll include a list of things I plan to cover below!

– The value of Facebook Ads (Paid Traffic)
– Defining your audience
– What kind of campaign do you choose? How do you choose your goal?
– How do you define what you spend (mathematically) to get a good return?
– What are these numbers and which ones matter to me?
– Why do I need a funnel if I’m running Facebook ads – and what is that?
– Three different examples of Facebook ad campaigns from companies with digital and physical products from start to finish with 300-400x return on what they spent and how we accomplished it.
– Retargeting is incredibly important – and makes you a lot of money. How to set these up and why you need them.
– What to test first and why
– What to test second and why
– What to test third and why