The Power of #Brand: A reality check for Startups with Dashboard Marketing

Branding is as important today as it ever was. Significant shifts in human behaviour, technical innovations, customer demands, and the purchase process have pushed organizations to be more creative and focused. In the age of augmented reality, voice assistants, social media, blockchain, and machine learning, it’s become even more necessary for organizations to clearly define who they are, what their position is in the marketplace, and what they can offer or do for customers. Ultimately, without clarity there’s confusion. Without focus, you fail.

Sean Williams – Co-Founder and Brand Strategist at Dashboard Marketing – will conduct an open group session to discuss branding and how to position and promote your startup. The group session will include a presentation on branding and lots of time for Q&A. We will have time to discuss how brands survive in today’s environments, who’s doing it right, and who’s failing. Lunch will be provided!

No matter if you’re Nike or a new startup, it is imperative that you focus on your brand and define that unique positioning you wish to own in the minds of your customers. Branding is connected to every part of your organization and is a key driver of success.

For more on Sean or his company, please visit linkedin.com/in/seanwillliams or http://dashboardmarketing.ca/