Our Startup Zone team is currently made up of three awesome team members – but we’re currently looking for a fourth member to join us temporarily as our Startup Services Coordinator.

Read below to learn a bit about each of our team members, and hit the “apply now” button at the end if you’re ready to join us!

Patrick Farrar

CEO at the Startup Zone

As a startup advisor and mentor for several businesses, Patrick has helped launch and foster several social startups, leading efforts in raising millions in financing.

Attending Jonkoping International Business School in Sweden, the top school in the world for research on Family Business and Entrepreneurship, Patrick conducted research on developing long-standing businesses.

His experience and love for start-ups pull him towards other ventures that bring added value to the Canadian economy through business creation and employment.

Drawing on startup experiences, he’s inspired to enhance the support and training of ambitious entrepreneurs. This has led him to the Startup Zone, a business incubator that helps entrepreneurs start and grow their businesses.


Erin Robar

Operations Manager at the Startup Zone

Erin graduated from Memorial University of Newfoundland 2011 and promptly started working for a small local business where she learned about the trials and tribulations a small company faces.

She found her passion for business and operations during this time and then moved on to become the General Manager of a GoodLife Fitness club in St. John’s, NL. When she moved to PEI in the summer of 2018, she decided she wanted to get back into the small business and entrepreneurship head space.


Erin is excited to contribute to the growing community of the Startup Zone, and welcomes the new adventure.


Rachel Adams

Marketing & Events Coordinator at the Startup Zone

Rachel discovered her passion for event coordination and promotion through her previous role as a General Manager of multiple small businesses on the Island.

With strong organizational and leadership skills, Rachel has also brought her expertise to positions on numerous national nonprofits including TEDx, Jack.org, and Indigo Girls Group. She has an extensive background in working on large-scale events, with previous roles including Volunteer & Delegates Manager for the third-largest TEDx conference in the country, and Logistics Coordinator for the Eastern Ontario Jack.org Summit. As a passionate mental health advocate, Rachel was selected in 2019 as one of 200 Canadian youth to attend the National Jack.org Summit in Toronto. She is also currently furthering her education by pursuing a Bachelor of Business Administration with a focus in Marketing.

Rachel is excited to bring key insights on small businesses, nonprofits, and event coordination to Startup Zone, and PEI’s entrepreneurial community!