Residency Programs Offerings

We accept applications on an ongoing basis for our Start and Grow Residency Programs. Both programs are non-sector specific and accept companies with high growth potential from the tech, wellness, food, apparel, and social enterprise sectors (and so much more!).

Our companies have access to resources such as in-kind office hours support with many of our sponsors and community partners, access to in-house mentoring, business specialists, free access to in-person and online events, networking and exposure in our online Slack community, 24/7 access to workspace, and much more! 

Startup School Programming 

Startup School is a new branch of programming here at the Startup Zone. At present, we’re accepting enrollment for two NEW Startup School programs to help entrepreneurs START and GROW their businesses on Prince Edward Island and beyond.

Program Offerings

Startup School: Innovator 

The Innovator program is a safe space to develop your business idea or validate your existing early-stage company. ​​This program includes instructional sessions and one-on-one coaching, with the course material focused on helping entrepreneurs “learn by doing.” At the end of this 9-week journey, you will have a clearly defined value proposition and be able to confidently pitch your business to anyone.

In this program you will answer: 

  • What’s your idea? Identify your idea’s big picture.
  • What is the problem? Learn to make a case to show others its value.
  • Where does your idea fit? Explore the commercial landscape to recognize the problems your idea can solve.
  • Who is your customer? Learn industry specifics to define your idea’s target markets.
  • What is your path to market? Identify your existing contact network to help support your idea’s launch.
  • Who is your competitive edge? Accurately profile potential rivals to cultivate a competitive edge.
  • Can you execute? Analyze the key elements of your idea that will support a compelling business.
  • What is your story? Express the business value of your idea in a clear and compelling format.
  • Ready to pitch your idea? Create a value proposition that can be used as a pitch deck for funding and investment opportunities.

Enrolment Process

The Discovery Call will outline the next steps in the enrolment process. 

What makes this program impactful?

Turning ideas into tangible opportunities isn’t easy. The Startup School Innovator Program is founder-focused, which means you are on your feet, working with other founders and innovators sharing advice and ideas for nine weeks.

It’s about business value, not business planning. This program provides a guided space for founders to sketch, model, and map the business possibilities of their ideas.

These are not training classes. In this program, you can expect a small group of founders and/or business owners, each with a product idea or concept that they’re passionate about bringing to market.

These are interactive discussions that explore and define a business idea’s potential. his program will include a set of accountability milestones for founders, aimed at quantifying any momentum participants manage to achieve, as well as identifying operational bottlenecks for their companies.

What’s the outcome?

At the end of this 9-week journey, you will be able to confidently pitch your business idea to anyone, including important audiences like funding organizations, investors, potential partners, and your clients or customers.

PROGRAM DETAILS

Winter/Spring Cohort Full. 

Startup Zone: Launch

Do you have a business idea already planned and developed, and now you need help with a launch plan? If you’re ready to establish a business model to support the launch of your business, Startup School: Launch will help you blast out of the incubator!

The Launch Program is intensive. Be prepared to bring your ideas and we will bring the expertise, guiding you to launch your developed business idea to life.

Each session provides a set of challenges that you will complete that will help you bring your business model to reality.


In this program you will:

  • Receive three hours of one-on-one advisory support tailored to your business
  • Develop a detailed business model to support the full-scale launch of your business
  • Focus on market research and test hypotheses about your customers
  • Learn to conduct dynamic customer discovery that will help your business grow
  • Explore your business’ competitive environment
  • Refine your value proposition and validate the customer problems that your business will solve
  • Learn how to develop a cost and revenue model to support business growth and help your business be sustainable in any business climate.

Selection Process 

All applications will be reviewed by the Startup Zone team, and shortlisted applicants will be invited to pitch live via Zoom in front of the judges.

The live pitch event will be a maximum of five minutes with questions from the judges.

Startup Zone will select the top pitches from the pitch event to form the program cohort.

As an added benefit, once accepted into the Launch program, you will be enrolled as a full-time resident company at Startup Zone for six months. (This in itself is a $750 value!)

What makes this program impactful?

The Startup School: Launch helps you as an entrepreneur successfully LAUNCH your business with tested research analysis, planning tools, and business strategies.

These are not training classes. These are active, intuitive, and outcome-driven sessions that provide a platform from which you will launch and accelerate your new business.

These interactive sessions will take your business ideas on the journey to market. This program will include a set of accountability milestones for founders, aimed at quantifying any momentum participants manage to achieve, as well as identifying operational bottlenecks for your business.

What’s the outcome?

You will have the expertise to successfully LAUNCH your business.

Enrolment Process

This is a competitive program and space is limited so don’t waste time! 

Program Details & Key Dates

Summer Cohort Full 

Startup Services
Growth Coaching

Growth Coaching

Our Growth Coach Pat Sebastien is available to all of our members at no additional cost. Pat is here to meet with you to discuss your goals for your business, help with accountability, and direct you to other In-House Specialists where needed.

Legal Support

Legal Support

The Startup Zone offers half hour time slots with the law firms Carr, Stevenson, & MacKay (CSM) as well as McInnes Cooper for no additional cost. These time slots can be booked to ask your legal questions and provide you with support on popular topics like: incorporation, client and vendor contracts, shareholder agreements and much much more!

Accounting Support

Accounting Support

The Startup Zone offers half hour time slots with the accounting firm BDO for no additional cost. These time slots can be booked to ask your accounting questions and provide you with support on popular topics like: basic bookkeeping, business taxes, cash flow, and much much more!

Educational Tools
Community Access

Community Access

Want to keep your finger on the pulse of all things Startup Zone? Do you want to have a forum to ask over 300 other entrepreneurs your business questions and grow your network? Interested in learning about amazing resources across the country? We thought so! Make sure to join our Slack community right away!

Business Masterclasses and Workshops

Business Masterclasses and Workshops

The Startup Zone offers hundreds of workshops and events throughout the year on just about any topic you can imagine! We have migrated our events to webinar format (on the platform Zoom) due to the changing climate. As such, you can access Startup Zone events from wherever you at your convenience. As a Resident Company, you have free access to all Startup Zone hosted events and workshops. Please enjoy and take the time to learn!

Market Intelligence

Market Intelligence

MI services are provided as a complement to startups’ own research efforts and due diligence. The value of MaRS’ services lies in brokering free access to proprietary database reports and statistics, which are beyond the reach for most startups. Startups also gain access to 11 industry analysts, research analysts, and information specialists with a broad skill set to help them find relevant information. In the case where MI is not able to provide relevant reports through the licensed content, MI will find the best available information from publicly available sources that clients may have overlooked.

Startup School Programming

Startup School Programming

Access a proven accelerator methodology customized to your technology startup – one that has been validated with thousands of other startups around the world! Startup Zone provides Propel’s curriculum that you can use and go through.
Propel’s e-accelerator program based out of Atlantic Canada helps businesses realize their big ambitions. Set apart as one of the only 100% online accelerators of its kind, you’ll learn what it takes to launch and build a successful ICT company from where you live.

Office Infrastructure
Telecommunications

Telecommunications

Looking to get some discounts on all your telecommunication needs? The Startup Zone works close with Telus to help you get a great deal on your business phones, cloud services, internet connectivity, security solutions, and much more.

Office Space and Supplies

Office Space and Supplies

Looking for a space to work? Contact a Startup Zone staff member to discuss desk availability! The Startup Zone partners with Staples Business Advantage to bring you discounts on all your office and cleaning supplies needs! Explore their extensive catalog so see where you can save the most.

Printer and Photocopies

Printer and Photocopies

Have printing and copying needs? We hear you! We have an office-grade 3 in 1 printer that you can use at your convenience. The printer can also scan to email, a real lifesaver!

Financial Supports
Investment Supports

Investment Supports

Stefanie Corbett, Director of Operations at Island Capital Partners, works out of Startup Zone. Our companies are able to book an appointment with her to chat about a range of topics like cash flow planning, access to capital, raising funds, pitch decks, and more!

Government Programs

Government Programs

All Startup Zone companies have the opportunity to meet with representatives from Innovation PEI and ACOA (Atlantic Canada Opportunities Agency) to discuss programming and funding opportunities that you may be eligible for. 

Loan Options

Loan Options

Two of our office hour supporters are available to meet with you on a biweekly basis to discuss loan options: Futurpreneur, and CBDC (Canadian Business Development Corporation). 

Wage Subsidies and Employment Options

Wage Subsidies and Employment Options

Startup Zone companies are provided with access to a variety of supports and resources to help them obtain wage subsidies, or to reach wider audiences in their employment opportunities. We have partnerships with Venture for Canada and ICTC who offer info sessions and first-hand information on their wage subsidy programs, as well as connections to students at Holland College and UPEI.

Expert Supports
Strategy

Strategy

We have a variety of in-house specialists and other local experts that serve as advisors to Startup Zone companies. Learn more about them here. 

Sales and Marketing

Sales and Marketing

We have a variety of in-house specialists and other local experts that serve as advisors to Startup Zone companies. Learn more about them here. 

Product & IT

Product & IT

We have a variety of in-house specialists and other local experts that serve as advisors to Startup Zone companies. Learn more about them here. 

 

Human Resources

Human Resources

We have a variety of in-house specialists and other local experts that serve as advisors to Startup Zone companies. Learn more about them here.