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Facilitation of Strategic Planning

  1. Introduction

Startup Zone is a sector-agnostic business incubator based in Charlottetown, PEI. The goal of the non-profit organization is to accelerate new startups by connecting them with space, resources, and community support needed to navigate their path to success. 

The organization is currently seeking competitive proposals from qualified facilitators to assist its Board of Directors with the development of a multi-year strategic plan.

  1. Background

Startup Zone was founded in June 2016 and since launching has helped hundreds of business owners access office space, professional services, educational resources and a community of other entrepreneurs. Through a number of helpful initiatives, including their flagship Resident Company Program, SUZ has sought ways to find ways to connect and support Island entrepreneurs. 

The organization is governed by a voluntary Board of Directors with members representing our funders, business community and stakeholders. The Board of Directors has identified the need to create a strategic vision and plan. Through consultation with key stakeholders, the Board of Directors will determine the mission of Startup Zone, its future vision and strategic action plan. 

  1. Deliverables (to be achieved by July 31, 2021)

1. Establish a renewed Mission Statement.

2. Determine future vision:
a. Establish Vision Statement and Organizational Values.
b. Identify opportunities and best practices
b. Determine the best approach to satisfying key stakeholders.

3. Create a strategic action plan:
a. Develop strategic imperatives to focus efforts to deliver the vision.

  1. Evaluation of Proposals

Proposals will be evaluated by the Board of Directors based on the following criteria:

1. Suggested approach and rationale – 30%
2. Cost – 15%
3. Experience in facilitating strategic planning processes – 20%
4. Understanding of entrepreneurial barriers and current incubator ecosystems – 35%

  1. Submission

Proposals are to be submitted by email to

  1. Deadline for Proposals

The deadline for proposals is 4:30 pm on Friday, June 11, 2021. Proposals received after this deadline will not be considered.