Marketing Research Session: “Finding Your Ideal Customer”

In order to market your business effectively, you need to understand who you are marketing to. This marketing research session on “Finding Your Ideal Customer” will focus on just that!

Markets change quickly, and this year, that statement rings especially true. Identifying or redefining your target market is crucial for adapting and succeeding in times of change. Through this workshop with Brody Trainor of Outer Island Media, we’ll go through the entire process of identifying or redefining your target market, how to use that information, and how to test if it’s as efficient as it could be.

Some of the topics the workshop will focus on include:
● Identifying/redefining ideal consumer – pre-research
● Customer hypothesis
● Research
● Reassessing hypothesis with notes from research
● Implementation of customer research
● A/B Testing